London Sales & Marketing Directors

The recent HCE London Hotel Salary Survey released by HVS Executive Search reports London hotel Directors of Sales & Marketing saw a 14% increase in average base salaries over last year, making them the highest earners after hotel General Managers.
The HCE London Hotel Salary Survey comprised salary and benefits data from 74 hotels in London from the mid-scale, first class and luxury market segments.
The survey found two important relationships involving salary level. First of all, we found that the bigger the hotel, the bigger the salary. Hotels of more than 400 rooms consistently pay higher salaries than their counterparts in the 200 to 400 room and less than 200 room categories.Second of all, the findings show that the higher the class of hotel, the higher the salary as well. The average Director of Sales and Marketing base salary at luxury hotels in London is £74,329 compared to £53,705 at first class properties.
The typically held view in most industries is that sales professionals respond best when highly incentivised by a performance-based remuneration plan. Often, a salesperson’s salary package comprises a moderate base salary and a high yielding bonus which can significantly increase their annual earning potential. It was therefore surprising to note that, on average, the bonus element comprised just 13% of a London hotel Director of Sales and Marketing’s total annual remuneration. Yet even more surprising was that Directors of Food and Beverage and Directors of Rooms make more of their earnings in the form of bonus than their Sales and Marketing colleagues